Litentry is a decentralized identity aggregator in the Web3 space that can give back power to the individual. It aims to do so by providing a structured framework and tools for managing and verifying identity data. I navigated the creation of distinct sub-brandings for products and community programs while engaging in the product and its brand concepts. The concept's core: Every project on this decentralized identity landscape should contribute to its visual and strategic narrative. This venture also led to the creation of a brand guide. A collaborative hub, fostering independent workflows within the company and with external partnerships. In cooperation with the marketing team, I addressed the diverse needs of community communication. From shaping marketing strategies to crafting compelling content.